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Volume - 11 Issue - 7


Volume: 11 Issue: 7 July 2025

Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector

Volume: 11 Issue: 7 July 2025

Comprehensive Empirical And Analytical Investigation Of Ramanujan's Tau Function Via Deep Learning And Computational Methods

Volume: 11 Issue: 7 July 2025

Risk Management In Complex Construction Project

Area of research: Civil Engineering

Risk Management In Complex Construction Projects Involves Identifying, Assessing, And Mitigating Potential Risks To Ensure The Project's Success. It Includes Analyzing Factors Like Budget, Schedule, Safety, And Environmental Concerns. Proactive Planning, Continuous Monitoring, And Contingency Strategies Are Essential. Collaboration Among Stakeholders Helps Manage Uncertainties And Avoid Disruptions. Effective Risk Management Minimizes Delays, Cost Overruns, And Quality Issues, Ensuring Project Objectives Are Met. Risk Management Is Crucial In Complex Construction Projects To Identify, Assess, And Mitigate Potential Risks That Could Impact Project Timelines, Costs, And Quality. According To A Project Management Institute Survey, 60-70% Of Construction Projectsexperience Cost Overruns, And 50% Face Time Delaysdue To Unforeseen Risks. Effective Risk Management Can Reduce These Issues By 20-50%, Improving Project Success Rates. The International Journal Of Project Management Found That Projects With Formal Risk Frameworks Have 50% Fewer Cost Overruns And 20% Higher Success Rates. In Developing Markets, 45% Of Projects Face Increased Risks From Lack Of Risk Systems. As The Industry Embraces AI And BIM, Risk Mitigation Has Improved, Resulting In 20% Fewer Delaysand15% Fewer Budget Issuesin Technologically Advanced Projects. Risk Management In Complex Construction Projects Begins With Identifying Potential Risks Through Tools Like Brainstorming And Expert Analysis. Once Identified, Each Risk Is Assessed For Its Likelihood And Impact, Helping Prioritize The Most Critical Ones. Mitigation Strategies Are Then Developed, Such As Redesigning, Securing Insurance, Or Adjusting Schedules. Regular Monitoring Ensures Early Detection Of New Risks And Ongoing Adjustments. Clear Communication Among Stakeholders Helps Align Efforts To Address Risks Efficiently. Finally, Contingency Plans Are Implemented To Manage Unforeseen Issues And Minimize Project Disruptions.

Author: Kunal B Ujjainkar
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Volume: 11 Issue: 7 July 2025

“URBAN LAND-USE PLANNING USING GEOGRAPHICAL INFORMATION SYSTEM AND ANALYTICAL HIERARCHY PROCESS CASE STUDY HARDA CITY MADHYA PRADESH”

Area of research: Urban Planning

Urban Land-use Plan For Harda City In Madhya Pradesh Using An Integrated GIS-AHP Approach. Keeping In View The Future Planned Development Of Harda Town, The Revised Development Plan For 2025 Has Been Prepared For An Estimated Population Of 1 Million (10 Lakh). This Plan Includes Proposals For Various Land Uses And Development Along With Provisions For Service Facilities. The Economic Structure Of The Town Is Primarily Based On Agricultural Products, Commercial, And Administrative Activities. Most Of The People Here Are Engaged In Agriculture, Commerce, And Small-scale Industries. The Economic Structure Of The Town Is Of A Medium Level. Harda, One Of The Main Advantages Of AHP Is Its Flexibility, Logic, And Ease Of Application, Which Has Been Reflected In The Significant Growth Of Publications That Use This Method. Decision-making Is Virtually Every Research Area. For This Reason, The Application Of AHP Has Been Applied In Areas Such As Engineering, Computer Science, Business And Management, Mathematics, Or Social Sciences. The Possibilities Of AHP Adjustments Are Also Relatively Wide One Of The Fastest-growing Cities In The Region Is Facing Immense Pressure From Rapid Population Growth And Unplanned Urbanization. Despite Several Planning Interventions, Such As The Recent Detailed Area Planning (DAP), The Outcomes Have Been Limited. The DAP Employed GIS For City-scale Land-use Planning But Suffered From Several Shortcomings, Including Inadequate Specification Of Data Requirements, Poor Database Quality And Underutilization Of The GIS Database For Spatial Analysis To Support Effective Decision-making. To Address These Issues, This Research Proposes A Conceptual Model For Building A High-quality Geographic Database To Resolve The First Two Problems And Applies The GIS-based AHP Method For Advanced Spatial Analysis To Tackle The Third. Following A Literature Review And Selection Of The Study Area, Planning Criteria Were Identified Through Expert Consultation. The Collected GIS Data Was Structured Into A Geo Database, Conceptualized Using The Unified Modelling Language (UML). Expert Inputs And Further Literature Were Used To Compute Eigen Values Through AHP Operations, Representing The Relative Priority Of Each Criterion. Using These Eigen Values, Raster-based Criterion Maps Were Generated From The Geo Database. These Maps Were Then Overlaid To Create A Composite Suitability Map, Which Was Subsequently Classified Into Zones Based On Suitability.

Author: Aayush Malviya | Prof. Pawan Dubey | Prof. Rakesh Sakale | Prof. Hirendra Pratap Singh
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Volume: 11 Issue: 7 July 2025

COMPARATIVE STUDIES ON GEOPOLYMER CONCRETE AND CONVENTIONAL CONCRETE COLUMNS UNDER AXIAL COMPRESSION

Area of research: Civil Engineering

Concrete Remains One Of The Most Extensively Used Materials In Construction, With Ordinary Portland Cement (OPC) As Its Principal Binder. However, OPC Manufacturing Is Energy-intensive And A Major Contributor To Global CO₂ Emissions. In Response To These Environmental Challenges, Geopolymer Concrete (GPC) Has Emerged As A Sustainable Alternative, Utilizing Industrial By-products Such As Fly Ash And Ground Granulated Blast Furnace Slag (GGBS), Activated By Alkaline Solutions. GPC Not Only Reduces The Carbon Footprint But Also Delivers Mechanical Performance That Is Comparable To Or Exceeds That Of Conventional OPC Concrete. This Study Investigates The Axial Compressive Behavior Of M25 Grade OPC Concrete And GPC Activated With An 8M Alkaline Solution, Both With And Without The Addition Of 0.03% Glass Fiber (GF) By Volume Of Concrete. Four Column Specimens Measuring 1300 × 225 × 150 Mm Were Cast And Tested Under Axial Loading: C-1 (M25), C-2 (M25 + GF), C-3 (GPC–8M), And C-4 (GPC–8M + GF). Among These, C-4 (GPC–8M + GF) Exhibited The Highest Ultimate Load Capacity Of 680.84 KN, Which Is 6.11% Greater Than The Control Specimen (C-1). The Inclusion Of Glass Fibers Resulted In A 4.59% Increase In 28-day Compressive Strength And A 10.75% Improvement In Flexural Strength. Additionally, C-4 Recorded The Highest Values For Young’s Modulus (29,432.15 N/mm²), Stress (20.17 N/mm²), And Microstrain (685.41), Indicating Improved Stiffness And Ductility. These Findings Demonstrate That Incorporating Glass Fibers Into GPC Significantly Enhances Its Load-bearing Capacity And Overall Mechanical Performance. Therefore, Glass Fiber-reinforced GPC Presents A Durable And Eco-friendly Alternative To Conventional OPC Concrete For Structural Column Applications Under Axial Compression.

Author: Mohiyuddin C S | Aishwarya | Akash Babu L A | Sadath Ali Khan Zai
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Volume: 11 Issue: 7 July 2025

EXPERIMENTAL STUDIES ON AXIAL COMPRESSION STRENGTH OF GEOPOLYMER CONCRETE AND CONVENTIONAL CONCRETE COLUMNS

Volume: 11 Issue: 7 July 2025

FLEXURAL BEHAVIOUR OF GLASS FIBRE REINFORCED GEOPOLYMER CONCRETE BEAM

Volume: 11 Issue: 7 July 2025

AI Powered Smart Pavement Health Monitoring Using UAV And Deep Learning

Volume: 11 Issue: 7 July 2025

Experimental Study On Partially Replacing Concrete By Using Prosopis Juliflora Ash And Foundry Sand

Area of research: Structural Engineering

In Recent Years, The Main Importance Is On Green And Sustainable Development Throughout The World. Cement Industries Are Releasing The Numerous Gases, Which Is One Of The Main Reasons In Environmental Pollution. Also, Prosopis Juliflora Plant Now Becomes A Threat To The Environmental System. Since It Grows Up To 50 Ft Deep And Also It Absorbs More Ground Water. So, Using Prosopis Juliflora Ash (PJA) As Partial Replacement For Cement Is A Dual Purpose As Meeting The Demands Of Construction Industry And At The Same Time Providing A Sustainable Development. Generally, PJA Does Not Have Cementitious Property By Itself Which Is Responsible For Strength Generation. But In Presence Of Water It Reacts With Free Lime Obtained From Cement And Form Hydrated Products Such As C2S And C3S Which Helps In Attaining The Strength And Also Improving The Durability. Several Developing Countries Have Encountered Some Strain In The Supply Of Natural Sand In Order To Meet The Increasing Need Of The Infrastructural Development In Recent Year, To Overcome The Stress And Demand Of River Sand, Researchers And Practitioners In The Construction Industry Have Identified Some Alternative. One Of Them Is Foundry Sand, It Is A High Quality Silica Sand With Uniform Physical Characteristics And By Product Of Ferrous And Non-ferrous Metal Casting Industry. In This Project We Are Verifying The Above Thoughts, By Using PJA As Replacement To Cement At 25 To 40% With Every Increment Of 5%. Here, I Have To Find Out The Mechanical Properties (Compressive, Split Tensile) And Durability Properties (Acid Attack And Alkaline Attack) Of Concrete At Different Curing Periods And Were Compared With Control Mix Of M20 Grade

Author: Ashmi A
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Volume: 11 Issue: 7 July 2025

The Ethics Of Representation: Can The Upper-Caste Author Speak For The Dalit?

Volume: 11 Issue: 7 July 2025

DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH

Area of research: FINTECH

Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting, Real-time Engagement, And Cost-effective Strategies. Trends Such As AI-powered Personalization, Short Video Content, SEO, PPC Advertising, And User-generated Content Have Made Digital Marketing More Dynamic And Impactful. However, It Also Brings Challenges Like Intense Competition, Data Privacy Concerns, And The Risk Of Reputational Damage From Negative Feedback. Despite These Drawbacks, Digital Marketing Remains A Vital Tool For Business Growth, Provided It's Used Ethically, Responsibly, And With A Strong Focus On Customer Trust And Innovation. Marketing Is The Process That Involves Understanding And Satisfying Customer Needs By Communicating, Promoting, And Selling Products Or Services And Exchanging Values. The Marketing That Is Performed By Using Digital Technology Like Social Media Platforms, Emails, Websites And Etc Is Called Digital Marketing. The Digitalization Of This Process Has Eventually Led To Vast Changes In The Economic World. Digital Marketing Is A Relatively New And Evolving Practice That Has Brought Significant Changes And Contributed To The Growth Of Businesses. It Has Made The Process Of Communication And Interaction With Customers For The Promotion Of Products Much Easier And Quicker. It Is Also Widely Used For Creating Personalized Customer Experiences, Measurements, And Optimization, Making Digital Transactions And Much More.

Author: Divyanshi Sisodia | Dr Smita Shah
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Volume: 11 Issue: 7 July 2025

FORMULATION AND EVALUATION OF HERBAL LOTION INCORPRATING ACALYPHA INDICA LINN EXTRACT FOR ANTI ALLERGIC TREATMENT ON SKIN

Area of research: PALLAVAN PHARMACY COLLEGE

The Ayurvedic, Siddha, Unani, And Homeopathy Systems Are Examples Of This.are Mostly Plant-based And Represent The Local Heritage Withworld Of Global Significance Is Made Richer By A Great Number Of Thingsfrom A Medicinal Plant. The Majority Of The Plant Has Proven To Bethe Highest Concentration Of Medicinal Ingredients. OverThe Vast Majority Of Contemporary Pharmaceuticals Are Directly Made From Medicinal Plants Have A Broad Pharmacological Spectrum. Events. As A Result, Medicinal Plants Have Been Playing Essential Function In Pharmaceutical Research. [1] The Greek Term Is The Source Of The Word Cosmetic. "kosmtikos" Means Possessing The Ability To Arrange. Expertise In Adornment. The Genesis Of Cosmetics Is A As A Consistent Narrative Throughout The Course Of Human History They Came To Be. 3000 BC, When Humanity Lived In Prehistoric Times Used Colors For Decoration To Entice The Animals That He Wanted To Go Hunting, And The Guy Made It Through The Assault By Painting His Face And Decking Out His Body, He Hide Himself From The Adversary. Body That Induces Terror In An Opponent For Defense (regardless Of Whether It's A Person Or An Animal). The Origins Of Cosmetics Were Related To Religion, Warfare, Hunting, And Superstition, Which Was Subsequently Linked To Medicine.The Knowledge That Was Ultimately Separated From Medicine And Ultimately To Pharmacy.2 The Herbal Cosmetics Are Those That Include A Variety Of Plant-derived Phytochemicals, Which Has An Impact On Skin Functions And Offers The Nutrients That Are Essential For Healthy Skin Or Hair. The When Used For Their Intended Purpose, Natural Herbs And Their Derivatives The Term "aromatic Value" Refers To The Value Of Fragrance In Cosmetic Formulations Herbal Cosmetics [2]. Herbal Cosmetics Are Typically Mentioned As Well. Cosmetics Made With Natural Ingredients. Herbal Cosmetics Are Created, Using A Variety Of Cosmetic Components To Create The Foundation In Which One Or More Herbal Components Are Employed To Treat A Variety Of Skin Conditions. Plants Are Utilized Extensively For A Variety Of Purposes The Creation Of Novel Pharmaceutical Goods For Cosmetics And Applications In The Pharmaceutical Industry. Herbal Beauty Products The Commodities That Make Use Of Herbs In Their Raw State Or As Extracts Form.3. The Earliest Recorded Use Of Cosmetics Is Credited To In Ancient Egypt, Around 4000 B.C., Pharmaceuticals Were In Essence, They Are Referred To As Drug Products That Have An Impact On Preventing, Lessening, Treating, Or Curing Illness The Body's Anatomy Or Purpose [4]. According To The European Directive (European Commission). The Term "cosmetic Products" Refers To "Any Substance Or Preparation Meant To Be Put In Agreement With The Different Outside Components Of The Human Body Either With The Epidermis, Hair System, Lips, Nails, Etc. Or With The The Oral Cavity's Mucous Membranes And Teeth With The Sole Or Primary Purpose Of Cleaning Them Altering Their Look By Adding Scents, Or Addressing Body Odors And Either Protecting Them Or Keeping Them In Good Condition.[4] Raymond First Used The Word Cosmeceuticals. One Of The Founders Of The U.S. Society Of Cosmetics Is Reed.1961 – Chemist. He Really Utilized The Term To Brief. The Cosmetics That Are Both Active And Science-based. The Aforementioned The Word Was Used Even More By Dr. Albert Kligman In The The Compounds That Have Both Are Referred To By The Year 1984. Aesthetic And Therapeutic Advantages. Cosmeceuticals Are Cosmetic-pharmaceutical Hybrids Designed To Improve Health And Beauty Through Components That Affect The Skin's Biological Makeup And Function. [3] According To The Drugs And Cosmetics Act, The Cosmetics Are Articles Meant To Be Rubbed Are Considered Acts Introduced Into, Poured, Sprinkled, Or Sprayed On, Or Or Applied To The Human Body Or Any Of Its Parts In Any Other Way. For Washing, Enhancing Beauty, And Promoting Appeal Or Changing Its Appearance. The Product Doesn't Be Subject To A Drug License Preview. [3], [4] Herbal Cosmetics, Also Known As Products, Are Created Using A Number Of Allowed Cosmetics. The Components That Make Up The Foundation Upon Which One Or More Herbal Components Are Used To Provide Well-defined "Herbal" Shall Only Refer To Aesthetic Advantages. "Cosmetics." Herbs Don't Offer Quick Remedies. They Provide A Method For Aligning The Body With The Natural World. An Extensive Array Of Cosmetics And Toiletries Has Been Created And Designed In Accordance With Indian Just Now, Herbs.[3] There Is A Growing Need For Herbal Remedies Because They Are Kind To The Skin And Have No Adverse Effects. The Fact That Herbal Cosmetics Are Solely Produced By The Herbs And Bushes, And Hence Side- Free Of Any Consequences. Herbs Lack Organic Material. Have Any Negative Impacts On The Body; Rather Give The Body The Nutrition And Other Beneficial Things It Needs Minerals.[3] The Use Of Had Attracted Growing Interest Medicinal Flora Of Underdeveloped Nations. This Is Because Herbal Remedies Have Been Proven To Be Safe And Particularly Without Any Negative Side Effects Compared To Manufactured Pharmaceuticals. Additionally, There Has Been There Has Been Little To No Mention Of Any Kind Of Microbial Resistance To Herbal Use And Administration Medications.[5]

Author: Dhivyalakshmi | Dr. S. Swarnalatha | Mr.N. Ramanathan
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Volume: 11 Issue: 7 July 2025

NON-LINEAR ANALYSIS OF PILE FOUNDATION WITH DIFFERENT SOIL CONDITIONS

Volume: 11 Issue: 7 July 2025

Effect Of Alccofine In High Strength Concrete

Area of research: Civil Engineering

The Problem Of Reflection Cracking Through Asphalt Overlays Can Be Approached From The Design Perspective Of The Factors Or Mechanisms Involved The Alternative Treatments Available, And The Analyses And Testing Required Evaluating The Treatments. Then, A Selection Of The Best Alternative, Provided It Satisfies Economic Criteria, Can Be Made And Implemented. This Paper Concentrates On Evaluation And First Illustrates How An Analytical Method, Based On A Wide Crack And Theory Of Finite Element Formulation, Can Effectively Be Used For The First Step Of The Process. Then, It Illustrates How The Most Promising Alternative Treatments Can Be Experimentally Evaluated. Test Procedures And Example Results Are Used For This Purpose, And Relation. Hips Between Induced Stress, Or Strain Energy, And Cycles To Failure Are Presented. Selection, Installation, And Follow-up Considerations Are Briefly Discussed. It Is Pointed Out That Even With The Most Technically And Economically Feasible Alternative, Proper Lay Down And Construction Are Important To Realizing Success. Follow-up Monitoring Would Primarily Involve Periodic Crack Surveys. The Major Conclusions Of The Paper Are That Both Analytical And Experimental Evaluations Should Be Performed To Screen Potential Crack Reflection Treatments, And That Proper Construction Is Essential After The Best Treatment Has Been Selected. There Are Two Types Of Alccofine: - Alccofine 1203: - It Is An Alccofine With Low Calcium Silicate. Alccofine 1200 Series Is Of 1201, 1202, 1203 Which Represents Fine, Micro Fine, Ultrafine Particle Size Respectively. Alccofine 1203 Is A Slag Based SCM Having Ultra-fineness With Optimized Particle Size Distribution. Alccofine 1203 Provides Reduced Water Demand For A Given Workability, Even Up To 70% Replacement Level As Per Requirement Of Concrete Performance Alccofine 1101: - It Is An Alccofine With High Calcium Silicate. It Is A Micro Finer Cementitious Grouting Material For Soil Stabilization And Rock Anchoring. The Performance Of Alccofine Is Superior To All Other Admixtures Used In India. Due To High Calcium Oxide (Cao) Content

Author: Mr.Balaji Chaudhari | Mr.Hemant Dhumal | Mr. Bhutekar R.D | Dr. R.N.Shiral
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Volume: 11 Issue: 7 July 2025

DEFLECTION CONTROL IN COMPOSITE BUILDING BY USING BELT TRUSS AND OUTRIGGERS

Area of research: Civil Engineering

The Purpose Of This Research Study Was To Evaluate The Seismic Performance Of A High-rise G+20 RCC Structure, With An Emphasis On The Effectiveness Of Structural Upgrades Using Outrigger And Belt Truss Systems. The Outrigger And Belt Truss Model Systems, On The Other Hand, Demonstrated A Significant Decrease In Displacement And Drift. The Combined Outrigger And Belt Truss Model Fared The Best, Reducing Top-storey Displacement By Roughly 50% And Significantly Improving Base Shear Resistance. The Storey Drift Results Revealed That Inter-storey Deformation Was Most Apparent In The Conventional Model's Mid-levels, Possibly Causing Severe Levels Of Structural Instability And Damage To Non-structural Features Such As Walls And Facades. The Incorporation Of Structural Systems Brought Drift Values Well Below Allowed Limits, Resulting In Increased Structural Safety And Performance During Seismic Events. The Base Shear Analysis Revealed A Considerable Improvement In The Building's Ability To Bear Horizontal Forces Using The Upgraded Models. The Combined System Model Has The Greatest Base Shear Values, Emphasising The Importance Of Extra Lateral Stiffness In High-rise Buildings. This Shows That Buildings Using Outrigger And Belt Truss Systems May Better Absorb And Disperse Energy Under Dynamic Loads, Such As Earthquakes And Wind Forces, While Maintaining Structural Integrity. The Study Of Natural Time Periods And Frequency Responses Demonstrated The Structure's Better Dynamic Behaviour. The Natural Time Period Was Reduced With The Addition Of Structural Systems, Showing Increased Stiffness And Quicker Structural Reaction. Overall, This Study Demonstrates The Importance Of Including Outrigger And Belt Truss Systems Into The Design Of High-rise Structures In Order To Enhance Their Seismic Performance. These Systems Not Only Decrease Lateral Displacements And Inter-storey Drift, But Also Improve Load Redistribution, Resulting In Increased Stability And Less Damage From Seismic Loads. Findings Provide A Good Platform For Formulating Design Standards For Tall Buildings In Seismically Prone Locations.

Author: Mr. Vinayak Mule | Prof. Rahul. S. Patil
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Volume: 11 Issue: 7 July 2025

Impact Of Supply Chain Integration On Material Management

Area of research: Civil Engineering

The Construction Sector Faces Persistent Challenges In Material Management Due To Fragmented Supply Chains, Leading To Delays, Cost Overruns, And Resource Wastage. This Study Aims To Explore How Integrated Supply Chain Strategies Can Optimize Material Flow, Streamline Procurement Processes, And Improve Overall Project Performance. The Research Adopts A Mixed-methods Approach, Combining Quantitative Data Analysis With Qualitative Insights. Data Were Gathered Through Surveys And Semi-structured Interviews With Key Stakeholders, Including Supply Chain Managers, Procurement Officers, And Project Supervisors, Across Diverse Construction Projects. Additionally, The Study Analyzes Case Studies Of Projects With Varying Levels Of Supply Chain Integration To Identify Patterns And Best Practices. Secondary Data From Project Documentation, Such As Procurement Records And Inventory Logs, Were Reviewed To Assess The Tangible Impacts Of SCI On Material Management Outcomes. Findings Indicate That Higher Levels Of Supply Chain Integration—characterized By Real-time Information Sharing, Collaborative Planning, And Strategic Partnerships—significantly Enhance Material Availability, Reduce Waste, And Improve Inventory Control. The Study Identifies Critical Enablers Of SCI, Including The Adoption Of Digital Technologies Like Enterprise Resource Planning (ERP) Systems, Internet Of Things (IoT) For Real-time Tracking, And Blockchain For Transparent Transactions. However, Barriers Such As Resistance To Change, Lack Of Trust Among Stakeholders, And High Initial Investment Costs Were Found To Impede Integration Efforts. Through Long-term Supplier Relationships, And Aligning Procurement Strategies With Project Schedules. This Study Contributes To The Field By Providing Actionable Insights For Construction Firms And Supply Chain Professionals To Optimize Material Management Practices, Ultimately Leading To More

Author: Chinmay P. Thete
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Volume: 11 Issue: 7 July 2025

A Descriptive Study To Assess Knowledge, Practice And Attitude Regarding Management Of Emergent (Resuscitative) Phase Of Burns Among DGNM I Year Students Posted At Govt.General Hospital, Karaikal