Volume 11 - Issue 7
Published in July 2025 | Research Archive
Research Articles
Explore peer-reviewed scientific studies published in this issue.
Green Marketing Practices And Consumer Purchase Decisions: Evidence From The Indian Retail Sector
The Growing Environmental Concerns And Increasing Awareness Among Consumers Have Compelled Retailers To Adopt Green Marketing Practices As A Strategic Approach To Influence Purchase Behavior. This Study Examines The Impact Of Green Marketing Practice... Read more
STUDY ON SEISMIC ISOLATION OF LONG SPAN DOUBLE DECK STEEL TRUSS CONTINUOUS GIRDER BRIDGE
The Best Options For Enhancing India Are Generally Those That Have Experienced Significant Earthquakes In The Past Century. Over Half Of The Country Is Deemed Vulnerable To Destructive Earthquakes. Attention Is Being Paid Nationwide To The Seismic Be... Read more
ECO-FRIENDLY CONCRETE: INVESTIGATING DIFFERENT PRODUCT SYNERGIES
The Construction Economy Significantly Impacts A Country's Progress. Abundant Waste Materials, Both Industrial And Natural, Can Be Utilized In Concrete To Enhance Its Strength And Promote Economical Construction. Fly Ash, A Commercial Waste With Ceme... Read more
USE OF PERVIOUS CONCRETE: A REVIEW
Pervious Concrete Pavement Is A Unique And Effective Means To Meet Growing Environmental Demands. By Capturing Rainwater And Allowing It To Seep Into The Ground, Pervious Concrete Is Helpful In Recharging Groundwater. In Fact, The Use Of Pervious Con... Read more
USE OF DIFFERENT WASTE MATERIALS IN CONCRETE: A REVIEW
T Plastics Offer Numerous Benefits, Including Affordability, Durability, Lightness, And Design Flexibility, Leading To Their Increasing Use. However, Their Non-biodegradable Nature Poses Significant Environmental Concerns. When Disposed Of In The Ope... Read more
Comparative Analysis Of Delivery Fleet Models In India: Gig Workers Versus Employed Riders In The Food Delivery Ecosystem
This Paper Examines The Comparative Performance Of Gig Worker And Employed Rider Delivery Models In India's Rapidly Expanding Food Delivery Sector, Valued At $45.15 Billion In 2024. Through Analysis Of Government Data, Corporate Disclosures, And Acad... Read more
Rural Realities: Navigating Marketing Hurdles In India's Dairy Sector
This Article Examines The Real-world Marketing Challenges Faced By Sri Vethaa Dairy (branded As Vethaa Milk), A Regional Dairy Brand In Tamil Nadu, Based On Observations During My MBA Internship. Despite Delivering High-quality Dairy Products, The Co... Read more
A Prospective Review On The Development And Application Of Gold Nanoparticles In Detection And Enumeration Of Chemical And Microbial Contaminants In Drinking Water
Contamination Of Drinking Water With Pesticides, Heavy Metals, And Microbial Agents Poses A Growing Global Health Threat. While Conventional Detection Techniques Such As LC-MS And GC-MS Offer High Sensitivity, Their Cost, Complexity, And Lack Of Port... Read more
INCREASING WHEELS INDIA’S SHARE OF BUSINESS WITH INTERNATIONAL TRACTORS LTD.
This Paper Is A Summary Of The Learning Experience During The 45 Day Internship Period In Wheels India Ltd, A Giant In The Automobile Wheel And Agricultural Wheel Manufacturing Business. It Was A Project-based Internship That Was To Ascertain The Rea... Read more
An Experimental Investigation On Hybrid Fiber Reinforced Concrete
Plain Cement Concrete Is Good At Providing Reasonable Compressive Strength But It Tends To Be Brittle In Nature And Is Weak In Tensile Strength, And Minimum Resistant To Cracking, Poor Toughness. To Overcome The Consists Of Two Different Types Of Fib... Read more
AI BASED PERFORMANCE ANALYSIS OF ATC INTEGRATED WCC IN HVAC SYSTEM USING IOT
This Work Presents An AI-driven Performance Analysis Of A Water-Cooled Chiller (WCC) Integrated With An Automatic Tube Cleaning (ATC) System, Enhanced By Internet Of Things (IoT) Technologies In An HVAC Environment. The Integration Addresses Condense... Read more
Comprehensive Empirical And Analytical Investigation Of Ramanujan's Tau Function Via Deep Learning And Computational Methods
Ramanujan's Tau Function, τ(n), Defined By The Fourier Coefficients Of The Modular Discriminant Δ(q), Is A Cornerstone In Analytic Number Theory. While Its Fundamental Multiplicative And Recursive Properties Are Well-established, Deeper Questions Con... Read more
ARTIFICIAL INTELLIGENCE BASED NAVIGATION SYSTEM
In Modern Educational Institutions, Students, Faculty, Staff, And Visitors Often Encounter Difficulties In Finding The Most Efficient And Timely Routes To Various Destinations Across A Large Campus. The Artificial Intelligence Based Navigation System... Read more
A Study Of The Impact Of Educational And Vocational Guidance Of Adolescence With Intellectual Disability Of Special Schools In Ujjain District
This Research Paper Investigates The Influence Of Educational And Vocational Guidance On Adolescents With Intellectual Disabilities Attending Special Schools In The Ujjain District. The Study Aims To Assess The Effectiveness Of Current Guidance Progr... Read more
Comparative Study Of Modular Construction & RCC Framed Structure
The Construction Industry Is Rapidly Evolving With The Introduction Of Innovative Methods Such As Modular Construction, Which Promises Faster Delivery And Sustainable Practices. This Paper Provides A Comparative Analysis Between Modular Construction... Read more
Risk Management In Complex Construction Project
Risk Management In Complex Construction Projects Involves Identifying, Assessing, And Mitigating Potential Risks To Ensure The Project's Success. It Includes Analyzing Factors Like Budget, Schedule, Safety, And Environmental Concerns. Proactive Plann... Read more
“URBAN LAND-USE PLANNING USING GEOGRAPHICAL INFORMATION SYSTEM AND ANALYTICAL HIERARCHY PROCESS CASE STUDY HARDA CITY MADHYA PRADESH”
Urban Land-use Plan For Harda City In Madhya Pradesh Using An Integrated GIS-AHP Approach. Keeping In View The Future Planned Development Of Harda Town, The Revised Development Plan For 2025 Has Been Prepared For An Estimated Population Of 1 Million... Read more
Comprehensive Characterization And Optimization Of Eggshell Powder-Cement-Wood Powder-Sand Composites For Walking Path Applications
Recent Developments And Optimization Strategies In PV-Grid Integrated EV Charging Infrastructure
With The Increasing Adoption Of Electric Vehicles (EVs), The Demand For Sustainable And Intelligent Charging Infrastructure Has Surged. Integrating Photovoltaic (PV) Systems With The Power Grid And Energy Storage Offers A Promising Solution To Addres... Read more
ANALYSIS OF A ARCH TYPE BRIDGE USING ANALYSIS TOOL: A REVIEW
Bridges Connect The Geographical Areas Surrounded With Barriers For Effective Movement Of Roadways, Train And Locomotives. Such Barriers Are Valley, Water Stream And Long Span Flyovers To Speed Up Traffic In Metro Cities. Such Bridges Are Classified... Read more
UPGRADATION OF RETROFOTING TECHNIQUES USING SOFWARE IMPLEMENTATION ON LIVE PROJECTS: A REVIEW
Retrofitting Is Growing More And More Popular Worldwide These Days Because Most Significant Structures, Such As Historical Buildings Or Other Old Structures, Deteriorate With Time. For Existing Structures, Retrofitting Is The Greatest Way To Protect... Read more
COMPARATIVE ANALYSIS OF HIGH RISE STRUCTURE WITH SHEAR WALL AND COMPOSITE SHEAR WALL:A REVIEW
A Shear Wall Is The Main Goal Of Structural Design For High-rise Buildings Subjected To Seismic Loads. Shear Wall Systems Are The Most Suitable Technique For Lateral Load Resistance. Steel Plate Shear Walls And Traditional Reinforced Concrete Shear W... Read more
EXPERIMENTAL INVESTIGATION ON GEOPOLYMER CONCRETE SLABS OF GRADE M25
This Study Investigates The Performance Of M25 Grade Geopolymer Concrete (GPC) Slabs Reinforced With Glass Fibres (GF). Four Slab Specimens Of Size 600 Mm× 600 Mm × 50 Mm Were Casted And Tested Under Static Loading. The Mix Variations Included: (S1)... Read more
COMPARATIVE STUDIES ON GEOPOLYMER CONCRETE AND CONVENTIONAL CONCRETE COLUMNS UNDER AXIAL COMPRESSION
Concrete Remains One Of The Most Extensively Used Materials In Construction, With Ordinary Portland Cement (OPC) As Its Principal Binder. However, OPC Manufacturing Is Energy-intensive And A Major Contributor To Global CO₂ Emissions. In Response To T... Read more
AN EXPERIMENTAL INVESTIGATION OF FIBER REINFORCED GEOPOLYMER CONCRETE BEAMS
Geopolymer Concrete (GPC), Synthesized From Industrial By-products Like Fly Ash And GGBS Activated With Alkaline Solutions (NaOH And Na₂SiO₃), Offers A Sustainable Alternative To Conventional Portland Cement Concrete (CC). This Study Investigates The... Read more
EXPERIMENTAL STUDIES ON DURABILITY CHARACTERISTICS OF GEOPOLYMER CONCRETE AND CONVENTIONAL CONCRETE
Concrete Is Widely Used In Construction For Its Strength, Adaptability, And Ease Of Availability. Despite These Advantages, Durability Under Harsh Environmental Conditions Remains A Significant Concern. This Thesis Examines The Durability Performance... Read more
FLEXURAL BEHAVIOUR OF GEOPOLYMER CONCRETE SLABS
This Study Investigates The Flexural Performance Of M40 Grade Geopolymer Concrete (GPC) Slabs Reinforced With Glass Fibres (GF). Four Slab Specimens Of Size 600 Mm × 600 Mm × 50 Mm Were Cast And Tested Under Static Loading. The Mix Variations Include... Read more
EXPERIMENTAL STUDIES ON AXIAL COMPRESSION STRENGTH OF GEOPOLYMER CONCRETE AND CONVENTIONAL CONCRETE COLUMNS
The High Carbon Emissions And Energy Consumption Associated With Ordinary Portland Cement (OPC) Have Prompted The Development Of Sustainable Alternatives In The Construction Sector. Geopolymer Concrete (GPC), Incorporating Industrial By-products Such... Read more
FLEXURAL BEHAVIOUR OF GLASS FIBRE REINFORCED GEOPOLYMER CONCRETE BEAM
The Present Research Investigation Deals With The Study Of Test Beam Specimens Of M40 Grade Of Concrete Integrated With Glass Fibers (GF) Under Static Loading. A Series Of Four Test Beam Specimens Of 1500 X 250 X 150 Mm Dimensions Were Considered. Th... Read more
HPLC Method Devlopment And Method Validation Of Drug Rutin And Silymarin And Nanoformulation For Asthma Treatment
AI Powered Smart Pavement Health Monitoring Using UAV And Deep Learning
Urban Road Networks Require Frequent Maintenance To Remain Operational, Safe, And Sustainable. As Cities Expand, The Scale Of Inspection Needed Becomes Infeasible Through Traditional Manual Survey Methods. This Paper Introduces A Smart Pavement Healt... Read more
Design, Development And Characterization Of Rutin-Silymarin Loaded Nanformulation For Treatment Of Asthma
Experimental Study On Partially Replacing Concrete By Using Prosopis Juliflora Ash And Foundry Sand
In Recent Years, The Main Importance Is On Green And Sustainable Development Throughout The World. Cement Industries Are Releasing The Numerous Gases, Which Is One Of The Main Reasons In Environmental Pollution. Also, Prosopis Juliflora Plant Now Bec... Read more
ENVIORNMENTAL IMPACT ASSESSMENT ON JOSHIMATH ACCIDENT
Environmental Impact Assessment Of The Joshimath Accident , Which Happened In 2023 , Which Was Because Of The North Proper Environmental Impact Assessment For The Location , Which Was Assigned For The National Highway Project , Along With The Chardh... Read more
CASE STUDY OF YOUNG AND SUCCESSFUL ENTREPRENEURS
The Past Decade In India Witnessed A Vibrant Era Of Startup Establishment And Development. Indian Entrepreneurs Are Therefore Currently Solving Local Problems And Competing Globally Vis-à-vis A Young Demographic, Rapid Digital Penetration, And An Inn... Read more
Sustainable Construction Practices For Net-Zero Buildings
Net-zero Buildings Represent A Paradigm Shift In Construction Aimed At Drastically Reducing Carbon Emissions, Energy Consumption, And Environmental Impact. This Paper Explores Sustainable Construction Practices That Enable The Design And Development... Read more
Evaluation Of The Long-Term Durability Of Fiber-Reinforced Polymers Through Field Assessment Of Reinforced Concrete Structures
Fiber-Reinforced Polymers (FRPs) Have Gained Wide Acceptance In Civil Infrastructure For Their Superior Strength-to-weight Ratio And Corrosion Resistance. However, Long-term Durability In Actual Field Conditions Remains A Major Concern For Stakeholde... Read more
Design And Analysis Of Green Roof Buildings Using ETABS
Green Roofs Are An Innovative Solution To Urban Environmental Challenges, Offering Benefits Such As Thermal Insulation, Stormwater Management, And Extended Roof Lifespan. With The Rapid Growth Of Sustainable Construction, Integrating Structural Analy... Read more
INVESTIGATING EFFECT OF FLUID DENSITY ON SEISMIC RESPONSE OF STEEL STORAGE TANK
The Shaking Response In Fluid-filled Metal Container Stores Is Very Important In Areas That Are Prone To Earthquakes Since There Is A Possibility That Liquid May Flow Out When The Structure Is Being Affected. Sloshing Displacement Is Only Marginally... Read more
SEISMIC PERFORMANCE ANALYSIS OF HIGH-RISE BUILDINGS USING ETABS
Seismic Load Analysis Of High-rise Buildings Is A Critical Field Of Study To Assure Structural Safety And Resilience During Earthquakes. This Research Focusses On Evaluating The Effectiveness Of Diagrid Lateral Load-resisting Systems In High-rise Sof... Read more
The Ethics Of Representation: Can The Upper-Caste Author Speak For The Dalit?
This Paper Explores The Ethical Implications Of Upper-caste Authors Attempting To Represent Dalit Experiences In Literature. It Critically Examines Whether Upper-caste Writers Can Authentically Speak For Dalits, Or If Their Depictions Are Limited By... Read more
Non-Invasive Diabetes Risk Assessment Model Using Deep Learning
This Current Diabetes Detection Methods Predominantly Rely On Invasive Blood Tests, Posing Significant Barriers To Widespread, Proactive Screening. This Paper Proposes The Development Of A Highly Precise And Accurate Non-invasive Predictive Model For... Read more
ROLE OF NANOPARTICLES IN MODERN DRUG DELIVERY PLATFORMS
Nanotechnology Has Emerged As A Transformative Approach In Drug Delivery, Offering Innovative Solutions For Improving The Bioavailability, Targeting, And Therapeutic Index Of Drugs. Among Nanotechnological Advances, Nanoparticles Have Shown Exception... Read more
DELAY ANALYSIS OF FLYOVER BRIDGE USING PRIMAVERA : A REVIEW
Indian Construction Industry Is Growing Quickly And Huge Development Projects Are Going On. Most Certainly It’s Justifiably Or In A Roundabout Way Connected With The Indian Economy, The Speed With Which Projects Complete Have Appeared To Influence Th... Read more
ICONIC INDIAN ARCHITECTURAL STRUCTURES AND THEIR INFLUENCE ON MODERN DESIGN
India's Iconic Architectural Structures, Such As Etc. The Taj Mahal, Sanchi Stupa (Reference Image On 1st Page), Brihadeeswara Temple, Qutub Minar, Fatehpur Sikri, And The Stepwells Of Gujarat Etc. Have Had A Profound Influence On Modern Indian Desig... Read more
Formulation And Evaluation Of Herbal Soap Using In Neem, Turmeric, Aloe Vera And Tulsi For Skincare Applications
Investigation Of Herbal Components In Soap Recipes Has Been Driven By The Rising Need For Skin-friendly And All-natural Beauty Products. Herbal Soaps Employing The Antimicrobial, Antiviral, Anti-inflammatory, And Moisturizing Characteristics Of Neem... Read more
DIGITAL MARKETING AND ITS IMPACT ON BUSINESS GROWTH
Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting, Real-tim... Read more
Blockchain-Powered Supply Chain Financing
In The Evolving Landscape Of Global Trade And Commerce, Traditional Supply Chain Financing (SCF) Models Face Inefficiencies Due To Centralized Structures, Opaque Operations, Delayed Payments, And High Intermediary Costs. Blockchain Technology Offers... Read more
PROGRESSIVE COLLAPSE ANALYSIS OF 132KV AND 220 TRANSMISSION TOWER IN DIFFERENT WIND ZONES
Power Stations Provide A Connection Between Sources Of Electricity And User Agencies. Tower, Electrical Wires, Insulators, And Neutral Conductor Make Up The Transmission System System. High-stress Rate Loadings, Such As Explosion Or Impact, Cause The... Read more
Study Of Traffic Progression Models In Visakhapatnam
Management And Control Of Traffic Flow On Urban Arterial Streets With Traffic Signals At Intersections Represent Platoons At The Given Traffic Signals. The Platoon Characterizing Variables Such As Platoon Size, Inter-platoon Headway And Platoon Speed... Read more
DETERMINISTIC MULTIVERSAL MODEL: A DETERMINISTIC FRAMEWORK UNIFYING ETERNAL INFLATION, PILOT WAVE THEORY, AND THE MANY-WORLDS INTERPRETATION (EVERETT, 1957; WALLACE , 2012)
In This Paper, We Aim To Introduce The Deterministic Multiversal Model As A Synthesis Of Various Other Theories Like Many-Worlds-Interpretation And Eternal Inflation, And Others. We Would Also Like To Mention How My Model Solves Difficulties Like Fer... Read more
HOW DOES TIME WORK DIFFERENTLY NEAR STARS AND BLACK HOLES?
FORMULATION AND EVALUATION OF HERBAL LOTION INCORPRATING ACALYPHA INDICA LINN EXTRACT FOR ANTI ALLERGIC TREATMENT ON SKIN
The Ayurvedic, Siddha, Unani, And Homeopathy Systems Are Examples Of This.are Mostly Plant-based And Represent The Local Heritage Withworld Of Global Significance Is Made Richer By A Great Number Of Thingsfrom A Medicinal Plant. The Majority Of The P... Read more
HOW GEN Z IS DISRUPTING THE TRADITIONAL BUSINESS MODELS?
IMPACT OF SOCIAL MEDIA ON ATHLETES MINDS
IN VITRO EFFECTS OF ORGANIC VERSUS CHEMICAL FERTILIZERS ON GLYCINE MAX PLANT GROWTH
Soybean (Glycine Max L.) Is A Globally Significant Legume Crop Valued For Its Nutritional And Economic Importance. Early Seedling Growth Plays A Crucial Role In Determining Final Crop Productivity And Is Highly Influenced By Nutrient Availability. Th... Read more
NON-LINEAR ANALYSIS OF PILE FOUNDATION WITH DIFFERENT SOIL CONDITIONS
Wave Activity Generates Lateral Strains On Pile Groups That Support Coastal And Offshore Structures. These Lateral Stresses Have Cyclic Amplitudes And Durations. The Mechanics Of Lateral Overloaded Pile Behavior Are More Complex Than The Mechanics Of... Read more
BEHAVIOUR OF CONCRETE BY REPLACEMENT OF FINE AGGREGATE WITH RECYCLED PLASTIC GRANULES
This Paper Represents A Novel Design And Control The Disposal Of Used Plastics Is One Of The Major Problems Faced In The Present Era Of The World. The Usage Of Plastic Is Growing Day By Day. The Non-biodegradability Of Plastic Makes It Very Harmful T... Read more
Effect Of Alccofine In High Strength Concrete
The Problem Of Reflection Cracking Through Asphalt Overlays Can Be Approached From The Design Perspective Of The Factors Or Mechanisms Involved The Alternative Treatments Available, And The Analyses And Testing Required Evaluating The Treatments. The... Read more
IMPLEMENTING AUTOMATION IN CONSTRUCTION INDUSTRY
The Construction Industry Is Undergoing Significant Changes With The Introduction Of Robots And Automation. These Technologies Are Helping To Make Building Processes Faster, Safer, And More Efficient By Taking Over Tasks That Are Repetitive, Time-con... Read more
PROGRESSIVE COLLAPSE ANALYSIS OF RCC DIAGRID STRUCTURE BY USING PUSHOVER ANALYSIS
The Increasing Frequency Of Seismic Events In Regions Like India Emphasizes The Need To Assess The Seismic Resilience Of Structures. This Study Focuses On The Progressive Collapse Analysis Of RCC (Reinforced Cement Concrete) Diagrid Structures, Speci... Read more
DEFLECTION CONTROL IN COMPOSITE BUILDING BY USING BELT TRUSS AND OUTRIGGERS
The Purpose Of This Research Study Was To Evaluate The Seismic Performance Of A High-rise G+20 RCC Structure, With An Emphasis On The Effectiveness Of Structural Upgrades Using Outrigger And Belt Truss Systems. The Outrigger And Belt Truss Model Syst... Read more
Study Of Construction Safety Management System
This Dissertation Presents A Comprehensive Study Of Construction Safety Management Systems (CSMS), Focusing On Their Development, Implementation, And Effectiveness In Enhancing Safety Performance Within The Construction Industry. The Research Address... Read more
Impact Of Supply Chain Integration On Material Management
The Construction Sector Faces Persistent Challenges In Material Management Due To Fragmented Supply Chains, Leading To Delays, Cost Overruns, And Resource Wastage. This Study Aims To Explore How Integrated Supply Chain Strategies Can Optimize Mater... Read more
Modeling The Dynamics Of Healthcare And Economic Growth Nexus In India: An ARDL Approach
This Paper Empirically Investigates The Relationship Between Health Expenditures, Health Outcomes, And Economic Growth In India Using Data From The World Bank From1990-2023in A Time Series Regression Framework. Employing The Autoregressive Distribute... Read more
A Descriptive Study To Assess Knowledge, Practice And Attitude Regarding Management Of Emergent (Resuscitative) Phase Of Burns Among DGNM I Year Students Posted At Govt.General Hospital, Karaikal
Descriptive Study To Assess Knowledge, Practice And Attitude Regarding Management Of Emergent (Resuscitative) Phase Of Burns Among DGNM I Year Students Posted At Govt.General Hospital, Karaikal Was Conducted. The Study Was Restricted To 100 DGNM I Ye... Read more
Ferromagnetism In 2212 Phase Bi-Sr-Ca-Cu-O Nano- Superconductors
Superconductors Are Characterized By Zero Resistance And Meissner Effect. At Below Critical Temperature (Tc), These Materials Exhibit Diamagnetic Properties. On The Other Hand, Materials In Nano-crystal Size Have Specific Properties That Differ From... Read more
Fraud Detection And Analysis For Insurance Claims Using Machine Learning
Insurance Fraud, Particularly In Claim Processing, Results In Billions Of Dollars In Losses Annually For Companies Worldwide. Manual And Rule-based Detection Mechanisms Are Often Inefficient In Detecting Sophisticated Fraud Schemes. This Study Propos... Read more
Impact Of Artificial Intelligence On Student Engagement In LMS-Based Learning Environments
AI In Learning Management Systems (LMS) Is Transforming Digital Teaching And Learning. Features Like Personalized Feedback, Adaptive Learning, And Predictive Analytics Are Making Learning More Effective And Student-focused. This Study Reviews AI-powe... Read more
Exploring Holmium Pnictides: A Theoretical Review Of Recently Investigated Properties For Advanced Technological Applications
Holmium Pnictides (HoX; X = P, As, Sb, Bi), A Class Of Rare-earth Monopnictides With Complex 4f Electron Interactions, Exhibit Pressure-driven Phase Transitions That Yield Unique Physical Properties. This Review Synthesizes Theoretical Advancements F... Read more
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Volume 12 Issue 07
July 2026