Increasing Wheels India’s Share Of Business With International Tractors Ltd.

• Author(s):

  Dr. U. Homiga | M. Raghavendra Prasad

• Keywords:

  Wheels India Ltd., International Tractors Ltd. (Sonalika), OEM, B2B Strategy, Market Expansion

• Abstract:

  This Paper Is A Summary Of The Learning Experience During The 45 Day Internship Period In Wheels India Ltd, A Giant In The Automobile Wheel And Agricultural Wheel Manufacturing Business. It Was A Project-based Internship That Was To Ascertain The Reason Why This Company Had Very Insignificant Business Affairs With The International Tractors Ltd. (ITL) Or Sonalika Tractors- The Major Original Equipment Manufacturers (OEM) In The Tractor Business In India. Despite Dominating The Business, Wheels India Has Its Market Share In The Business With ITL, Which Was Very Low When Compared With The Competitors. This Assignment Was To Analyse This Situation, Determine Underlying Causes And Recommend Feasible Strategies That Can Be Used To Improve Cooperation And Market. When Doing The Project, The Following Were Involved; Factory Visits, Assessing The Prices And Logistical Processes, Group Meetings, And Direct Observation Of Processes Involved. The Internship Was Not Only A Way To Advance Academic Knowledge But It Also Allowed To Better Comprehend The B2B Strategy, Work With Clients, And Industrial Marketing.

---

Other Details

• Paper id:

  IJSARTV11I7103929

• Published in:

  Volume: 11 Issue: 7 July 2025

• Publication Date:

  2025-07-28

Download Article