Digital Marketing And Its Impact On Business Growth

• Author(s):

  Divyanshi Sisodia | Dr Smita Shah

• Keywords:

  Digital Marketing, Artificial Intelligence, Search Engine Optimization, Pay-per-click Advertising, User-generated Content

• Abstract:

  Digital Marketing, The Use Of Digital Technologies Like Social Media, Websites, And AI To Promote Products And Services, Has Revolutionized How Businesses Communicate With Customers. Unlike Traditional Marketing, It Offers Precise Targeting, Real-time Engagement, And Cost-effective Strategies. Trends Such As AI-powered Personalization, Short Video Content, SEO, PPC Advertising, And User-generated Content Have Made Digital Marketing More Dynamic And Impactful. However, It Also Brings Challenges Like Intense Competition, Data Privacy Concerns, And The Risk Of Reputational Damage From Negative Feedback. Despite These Drawbacks, Digital Marketing Remains A Vital Tool For Business Growth, Provided It's Used Ethically, Responsibly, And With A Strong Focus On Customer Trust And Innovation. Marketing Is The Process That Involves Understanding And Satisfying Customer Needs By Communicating, Promoting, And Selling Products Or Services And Exchanging Values. The Marketing That Is Performed By Using Digital Technology Like Social Media Platforms, Emails, Websites And Etc Is Called Digital Marketing. The Digitalization Of This Process Has Eventually Led To Vast Changes In The Economic World. Digital Marketing Is A Relatively New And Evolving Practice That Has Brought Significant Changes And Contributed To The Growth Of Businesses. It Has Made The Process Of Communication And Interaction With Customers For The Promotion Of Products Much Easier And Quicker. It Is Also Widely Used For Creating Personalized Customer Experiences, Measurements, And Optimization, Making Digital Transactions And Much More.

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Other Details

• Paper id:

  IJSARTV11I7103877

• Published in:

  Volume: 11 Issue: 7 July 2025

• Publication Date:

  2025-07-09

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