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Author(s):

Pavithra Sivagnanam | Arvindh Rajasekar
Keywords:

Artificial Intelligence, Banking Industry, Customer Trust, Customer Well-Being, And Product Innovation
Abstract:
This Paper Focuses On The Effect Of Artificial Intelligence On Customer Trust And Well-being With The Moderating Role Of Product Innovation. Across The World, The Internet Of Things (IoT), Cloud Computing, Big Data, And Blockchain Are The Growing Technologies That May Generate Winners And Losers. Now, Artificial Intelligence Plays A Crucial Role In The Corporate World.In This Study, The Simple Random Sampling Technique Is Adopted. The Employees And Customers In The Banking Industry Are Respondents. The Standardized Measurement Scale Is Used To Collect The Data. The Factor Analysis, Discriminant Analysis, And Path Coefficients Were Performed. The Findings Were The Influence Of Artificial Intelligence On Customer Trust And Customer Well-being Is Positive And There Is A Moderation Effect Of Product Innovation In The Relationship Between Artificial Intelligence, Customer Trust, And Customer Well-being.The Implementation Of Artificial Intelligence Is Consequential In This World Which Is Innovative And Smart. Indian Banks Are Dynamically Capitalizing On Sophisticated Technologies. Artificial Intelligence Has The Probability To Identify Frauds, Moderate Uncertain Risks, And Assist In Controlling Regulatory Observance.