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Volume 11, Issue 11 (November 2025)

The Gap Between Food Advertising And Actual Product Quality

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Volume 12 Issue 07

July 2026

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Author(s)

Divya Zute Ujwal wagh Nancy pandit Mayur Mahajan | Jidnyasa Mor Rohit Mahajan | Dhruv Sharma

Abstract

In Today’s World, Food Advertisements Play A Big Role In Influencing What People Buy And Eat. Companies Often Use Attractive Pictures, Catchy Slogans, And Celebrity Endorsements To Make Their Products Look More Appealing And Healthy Than They Really Are. However, There Is Often A Big Difference Between What Is Shown In Advertisements And The Actual Quality Or Nutritional Value Of The Food. This Research Aims To Study How Food Advertising Can Create False Expectations Among Consumers, Especially Among Children And Young Adults. It Will Also Explore How Misleading Marketing Affects Buying Decisions, Trust In Brands, And Public Health. The Study Will Collect Data From Advertisements, Product Labels, And Customer Surveys To Compare The Advertised Claims With The Real Ingredients And Quality. The Goal Is To Highlight The Importance Of Honest Food Marketing And To Suggest Ways To Make Consumers More Aware Of The Reality Behind Food Ads.

Keywords

Food Advertising Product Quality Consumer Perception Misleading Marketing Brand Trust Consumer Awarenes Advertising Ethics Food Labeling Marketing Strategies Nutritional Value

Paper ID

IJSARTV11I11104234

Publication Date

November 5, 2025

Research Area

Marketing Management

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