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Volume 11, Issue 4 (April 2025)

The Effectiveness Of Digital Marketing Channels In Recruitment: Special Reference To Ciel Hr Service Ltd Chennai

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Volume 12 Issue 07

July 2026

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Author(s)

Ms. Ashky KP Mr. Ranjith R

Abstract

In Today’s Digital-driven Environment, Recruitment Has Significantly Evolved With The Integration Of Digital Marketing Strategies. Traditional Hiring Methods Are Increasingly Being Replaced Or Supplemented By Online Platforms Such As Social Media, Job Portals, Email Marketing, And Search Engine Optimization (SEO).The Objective Is To Assess How Digitaltools Are Improving Candidate Reach, Targeting Accuracy, And Cost-efficiency In Recruitment While Also Enhancing The Overall Hiring Experience. The Research Examines The Extent To Which Platforms Like LinkedIn, Facebook, Google Ads, And Job Portals Contribute To Recruitment Outcomes, Especially In Terms Of Candidate Quality And Return On Investment (ROI).

Keywords

Digital Marketing Recruitment Candidate Engagement Search Engine Optimization (SEO) Email Campaigns Data-Driven Recruitment Targeted Advertising Talent Acquisition

Paper ID

IJSARTV11I4103093

Publication Date

April 12, 2025

Research Area

Management Studies

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