Survey On Consumer Preferences Of Shampoos And Conditioners

• Author(s):

  Gauravi Thube | Dr. Priya Joshi | Prachi Jadhav

• Keywords:

  Conditioner, Dirt Dispersion Test, Foaming Index , PH Testing, , Shampoo, Wetting Time Test

• Abstract:

  This Survey-based Study Was Done To Understand Consumer Preferences For Shampoo And Conditioner Products And To Check The Physicochemical Properties Through Laboratory Testing. Consumer Responses Were Collected Using A Proper Questions Set Prepared On Google Forms, Which Focused On Brand Preference, Usage Patterns, Satisfaction Level, And The Side Effects Experienced. 70 Responses Were Collected. Also With The Survey, Laboratory Tests Such As PH Determination, Foaming Ability, Dirt Dispersion, Wetting Time, Percentage Solid Content, And Physical Appearance Were Done On Selected Popular Brands Like Dove, L’Oréal Paris, And Head & Shoulders. The Results Show That Factors Like PH Balance, Cleansing Efficiency, And Formulation Consistency Have A Noticeable Action On User Satisfaction. This Study Helps In Understanding How Scientific Properties Of Hair Care Products Affect Consumer Acceptance.

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Other Details

• Paper id:

  IJSARTV12I1104479

• Published in:

  Volume: 12 Issue: 1 January 2026

• Publication Date:

  2026-01-03

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