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Volume 9, Issue 4 (April 2023)

Prediction Of Customer Personality Analysis Using K-means Algorithm

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Volume 12 Issue 07

July 2026

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Author(s)

Z. Serwin Mr.R.Albert Paulin Micheal

Abstract

Customer Personality Analysis Is The Process Of Understanding Individual Traits, Behaviours, And Characteristics Of Customers To Gain Insights Into Their Preferences, Decision-making Patterns, And Purchasing Habits. This Is Done Through Various Techniques


Keywords

K-means Algorithm Customer Segmentation Deep Learning

Paper ID

IJSARTV9I462432

Publication Date

April 14, 2023

Research Area

MCA

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