Owner Perception Towards Client-related Challenges In Fitness Centres In Coimbatore City

Abstract

The Fitness Industry Has Witnessed Rapid Growth In Recent Years, Particularly In Urban Regions, Driven By Increasing Awareness Of Health And Lifestyle Management. Despite This Expansion, Fitness Centre Owners Continue To Encounter Significant Challenges Related To Client Behaviour. This Study Aims To Analyse The Perception Of Fitness Centre Owners Regarding Client-related Issues Such As Irregular Attendance, Lack Of Commitment, Unrealistic Expectations, And Early Dropout. The Research Is Based On Primary Data Collected From 50 Fitness Centre Owners In Coimbatore City Using A Structured Questionnaire. Statistical Tools Such As Percentage Analysis, ANOVA, Ranking, And Chi-square Tests Were Applied To Interpret The Data. The Findings Indicate That Client Behaviour Remains A Critical Concern Affecting Operational Efficiency And Long-term Sustainability. The Study Concludes That Improving Client Awareness, Motivation, And Engagement Strategies Can Significantly Enhance Retention And Performance Of Fitness Centres.

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