Impact Factor: 7.883
Submit Paper
Volume 11, Issue 4 (April 2025)

Optimizing Service Efficiency And Consumer Satisfaction: A Study On Krishnara Enterprises (authorized Franchise Of Eureka Forbes)

Impact Factor
7.883
Call For Paper
Volume 12 Issue 07

July 2026

Download Paper Format
Paper Format
Copyright Form
Copy Right Format
Under License Of
IJSART License
Creative Commons Attribution-NonCommercial
4.0 International License
Share on:

Author(s)

Susmitha.S Dr. Ashokan.C

Abstract

This Paper Analyses The Relationship Between Service Efficiency And Consumer Satisfaction At Krishnara Enterprises, An Authorized Franchise Of Eureka Forbes, Operating In The Consumer Appliance Sector. The Research Aims To Identify Key Drivers Of Customer Satisfaction, Focusing Especially On Consumers Who Have Been Associated With The Company For Less Than A Year. Using A Mix Of Theoretical Insights And Empirical Data From Customer Surveys, The Study Explores Critical Service Gaps And Proposes Solutions For Improving Customer Retention And Overall Service Quality. Quantitative Tools Like SERVQUAL, Chi-Square, ANOVA, And Correlation Analysis Were Employed To Derive Insights And Validate Hypotheses.

Keywords

Customer Satisfaction Service Efficiency Consumer Loyalty SERVQUAL Krishnara Enterprises Chi-Square Test ANOVA Customer Retention

Paper ID

IJSARTV11I4103059

Publication Date

April 10, 2025

Research Area

MARKETING

Download Full Article

Submit Your Paper to IJSART

Join the global research community with IJSART. Submit your paper, share your work, and gain worldwide recognition!

Submit Your Paper