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Volume 12 Issue 07
July 2026
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Author(s)
Dr.G.Balamurugan S.Mohan H.Mohammed Azarudeen
Abstract
This Paper Specifies Proposition Of Mystery Shopping As A Complimentary Method Along With Customer Surveys. It Focuses On The Antecedent Of Mystery Shopping- Observational Methods. This Paper Addresses The Gap In The Existing Research On Mystery Shopping.
Keywords
Paper ID
IJSARTV4I1027730
Publication Date
October 3, 2018
Research Area
Management Studies