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Volume 3, Issue 2 (February 2017)

Mobile Marketing - A Tool For Building Customer Loyalty

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

C.Uthaiya Dr.Sivanthi Aditanar

Abstract

Mobile Marketing Enables Us To Make Our Marketing Messages More Interactive And Actionable, Which Has A Direct Impact On The Bottom Line. It Simplifies Interaction Between The Brand And The Customer, Making It Much Easier For Our Customers To Interact Wit


Keywords

Mobile Marketing Customer Loyalty Informative Information

Paper ID

IJSARTV3I28321

Publication Date

February 9, 2017

Research Area

Management Studies

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