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Volume 3, Issue 12 (December 2017)

Marketing Practices Followed By Convenience Food Companies In Punjab

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Shivani Verma Ramandeep Singh

Abstract

Convenience Food Has Been One Of The Fastest Growing Segments In The Indian Food Processing Industry. The Present Study Throws Light On Understanding The Marketing Practices Being Followed By Selected Convenience Food Companies Operating In Punjab Sta

Keywords

Convenience Food Companies Marketing Practices.

Paper ID

IJSARTV3I1219275

Publication Date

December 18, 2017

Research Area

Management

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