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Volume 12 Issue 07
July 2026
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Author(s)
S.N. Kanagarathinam Tarak Mandal
Abstract
Firms Have Realized, How Valuable Is It To Be A First Mover, Fast Follower, Or Perhaps An Imitator. Today Innovation Has Become A Major Concern For Firms In Competing Markets. Innovation Can Be Adoption And Also Be In One Element. But Such Innovations Gi
Keywords
Innovation Culture
Innovation Strategy
New Campaigns
New Models
New Products.
Paper ID
IJSARTV3I1118066
Publication Date
November 24, 2017
Research Area
Marketing Management