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Volume 12 Issue 07
July 2026
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Author(s)
Dr. N.Balachandran Dr.T.Vetrivel
Abstract
Understanding Consumer Behavior And Preferences Is Crucial For Businesses Aiming To Thrive In Competitive Markets. This Study Delves Into The Psyche Of Coimbatore Consumers, Unraveling The Intricacies Of Brand Appeal And Preference Within This Dynamic Dem
Keywords
Coimbatore
Consumer Behavior
Brand Appeal
Preference
Purchasing Decisions
Consumer Loyalty
Market Research.
Paper ID
IJSARTV10I592054
Publication Date
May 21, 2024
Research Area
Management Studies (MBA)