Influencer Marketing Vs Traditional Advertising: Comparative Study Of Consumer Trust

• Author(s):

  Viraj Kumbhar | Kaveri Shankadarwar | Aditya Kotkar | Raj Thakur

• Keywords:

  Influencer Marketing; Traditional Advertising; Consumer Trust; Brand Credibility; Social Media; Consumer Behavior; Authenticity; Advertising Effectiveness; Purchase Intention; Brand Loyalty; Marketing Strategy; Digital Communication

• Abstract:

  In Today’s Digital Era, Marketing Strategies Are Rapidly Evolving From Traditional Advertising Methods Such As Television, Print, And Radio To Modern Influencer-driven Campaigns On Social Media. This Study Explores The Comparative Impact Of Influencer Marketing And Traditional Advertising On Consumer Trust. The Research Investigates How Consumers Perceive Authenticity, Credibility, And Emotional Connection In Both Approaches. Using Surveys And Case Analyses, The Study Examines Factors Such As Source Credibility, Engagement Levels, And Purchase Intentions. Findings Suggest That Influencer Marketing Tends To Generate Higher Consumer Trust Due To Perceived Authenticity And Relatability, While Traditional Advertising Still Holds Strength In Brand Recognition And Reach. The Paper Concludes That Integrating Both Strategies Can Help Brands Balance Emotional Influence With Professional Credibility, Ultimately Enhancing Long-term Consumer Loyalty.

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Other Details

• Paper id:

  IJSARTV11I11104250

• Published in:

  Volume: 11 Issue: 11 November 2025

• Publication Date:

  2025-11-07

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