Human-ai Collaboration In Marketing Decision- Making With Special Reference To Business Located At Coimbatore City

Abstract

This Study Explores The Role Of Artificial Intelligence (AI) In Marketing, With A Focus On Businesses In Coimbatore. AI Has Become A Transformative Tool That Enables Organizations To Analyse Consumer Data, Predict Buying Behaviour, Personalize Marketing Campaigns, And Improve Decision-making. The Research Evaluates The Impact Of AI On Marketing Strategies, Its Contribution To Consumer Convenience, And Its Potential To Increase Sales And Market Share. At The Same Time, It Identifies Key Challenges Such As High Implementation Costs, Lack Of Skilled Professionals, And Data Privacy Concerns, Which Hinder Effective Adoption. Based On Responses From 66 Participants, The Findings Highlight That While AI Adoption Is Steadily Increasing, Greater Awareness, Skill Development, And Strategic Integration Are Essential To Maximize Its Benefits. The Study Concludes That AI Is Not Only A Driver Of Efficiency And Personalization But Also A Critical Factor In Creating Sustainable, Customer-centric Marketing Practices.

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