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Volume 12 Issue 07
July 2026
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Author(s)
Nayini Anand Kumar Dr.V.Vishnu Vandana
Abstract
Guerrilla Marketing Is An Innovative Communication Strategy That Thrives On The Element Of Surprise. The Tactics Employed Often Present Particularly Eye-catching Creative Ideas As Advertisers Try To Communicate Their Messages Via Unconventional Marketing
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Paper ID
IJSARTV6I336078
Publication Date
March 19, 2020
Research Area
MBA