Gold Loan Priority In Loan Portfolio: A Comparative Study At Manappuram Finance Limited

Abstract

The Gold Loan Segment Has Emerged As One Of The Most Significant And Rapidly Growing Components Of The Non-Banking Financial Company (NBFC) Sector In India. This Study Examines The Priority Given To Gold Loans Within The Overall Loan Portfolio Of Manappuram Finance Ltd., One Of India's Leading Gold Loan NBFCs Headquartered In Kerala. The Research Aims To Evaluate Customer Preferences, Satisfaction Levels, Processing Efficiency, Interest Rate Perceptions, And The Overall Contribution Of Gold Loans To Manappuram's Lending Portfolio In Comparison With Other Loan Products. Primary Data Were Collected Through A Structured Questionnaire From 117 Respondents Comprising Customers And Employees Associated With Gold Loan Services At Manappuram Finance Ltd. Statistical Tools Such As Percentage Analysis, Chi-square Test, And Pearson Correlation Were Applied To Analyse The Data. The Study Finds That The Majority Of Customers Prefer Gold Loans Due To Quick Processing, Minimal Documentation, And Easy Availability. The Findings Indicate That Gold Loans Hold A Dominant And Strategic Position In Manappuram's Loan Portfolio, And Customer Satisfaction With Gold Loan Services Is Considerably High. Recommendations Are Provided For Further Strengthening The Gold Loan Business And Expanding The Customer Base

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