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Volume 8, Issue 5 (May 2022)

Global Customer Relationship Management : An Outlook

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Volume 12 Issue 07

July 2026

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Author(s)

T.M.Senthamil Selvan Dr.T.Mukilan

Abstract

So Far, Technology Has Been A Major Driver Of Change. Technology Has Redefined Every Aspect Of The Business. What We Are Seeing Today Is The Final Shift Of Power From The Organization To The Hands Of The Customer. Today's Enterprises Have No Choice But To


Keywords

CRM Organization Customer Relationship And Management

Paper ID

IJSARTV8I554451

Publication Date

May 4, 2022

Research Area

SOCIAL SCIENCES & MANAGEMENT

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