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Author(s):

B.Aarthika | Mrs. G. Ramya
Keywords:

Employee Retention, HR Policies, Job Satisfaction, Work Environment, Nilkamal Industries.
Abstract:
This Study Investigates The Employee Retention Practices Adopted At Nilkamal Industries And Evaluates Their Effectiveness In Minimizing Employee Turnover. A Structured Questionnaire Was Administered To 110 Employees, And Statistical Tools Such As Percentage Analysis, Chi-Square Test, ANOVA, Correlation, And Regression Were Applied. The Findings Indicate That Retention Is Significantly Influenced By Factors Including Compensation, Non-monetary Benefits, Career Development Opportunities, Workplace Safety, And HR Policies. While Certain Retention Strategies Are Effective, Issues Such As Inadequate Communication, Limited Growth Opportunities, And Safety Concerns Continue To Affect Overall Employee Satisfaction. The Study Provides Recommendations To Strengthen Employee Engagement And Improve Organizational Retention Outcomes.