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Volume 4, Issue 2 (February 2018)

E- Customer Relationship Management In E-commerce – To Study Its Role, Issues And Challenges

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Baljinder Kaur

Abstract

Existence Of Any Business Entity In A Defined Circumstance By The Information Society, Depends On Successful E-commerce And The Final Credit Of Successful Modern E-commerce Is Primarily Based Upon The Relationship Marketing I.e. CRM/ E-CRM. The Transition


Keywords

Customer Relationship Management Localization Software Usability E-Customer Relationship Management E-Commerce

Paper ID

IJSARTV4I220754

Publication Date

February 2, 2018

Research Area

COMMERCE AND MANAGEMENT

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