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Volume 12 Issue 07
July 2026
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Author(s)
Dr.K.R.mahalaxmi S.suganya
Abstract
Nowadays Customer Requirements And Customer Behavior Have Changed Considerably. To Support These Needs, And To Gain Competitive Advantages, Customer-centric Strategies Must Be Used. Customer Relationship Management Is One Of These Strategies. In This Stud
Keywords
Customer Relationship Management; Cloud Computing; Banking CRM; Conceptual Model
Paper ID
IJSARTV3I1017646
Publication Date
October 17, 2017
Research Area
Management Studies