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Volume 6, Issue 3 (March 2020)

Customer Segmentation In E-commerce Using Rfm Analysis And Machine Learning

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Mohammad Uzair Chanda Shreyas Shrotri Swapnil Bangar

Abstract

E-commerce Companies Need To Understand And Interpret Their Customer’s Data In All Perspective Detecting Correlation And Similarity Among Customer, Foreseeing Their Behavior Recommending Better Choices And Opportunities To Customer Becomes Very Important


Keywords

RFM Customer Segmentation E-commerce K-means Data Mining CRM.

Paper ID

IJSARTV6I336159

Publication Date

March 25, 2020

Research Area

Machine Learning, Data Mining

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