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Volume 12 Issue 07
July 2026
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Author(s)
S.Aruna A.Karmehala
Abstract
Data Mining Applied To The Field Of Commercialization Allows, Among Other Aspects, To Discover Patterns Of Loyalty In Customer, In Today’s Business Environment Regardless Of What Type Of Industry We Are In Or What Kinds Of Products And Services That Is So
Keywords
Segmentation
Marketing
RFM
Clustering
K-means
Paper ID
IJSARTV9I460421
Publication Date
April 12, 2023
Research Area
Computer Science