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Author(s):

Ms. K. R. Jananie | Ms. C. Keerthana
Keywords:

Green Cosmetics, Customer Satisfaction, Consumer Perception, Eco-friendly Products, Sustainable Beauty, Brand Preference, Coimbatore, Purchase Behavior, Natural Ingredients, Ayurvedic Products.
Abstract:
In Recent Years, Consumer Preference Has Increasingly Shifted Toward Cosmetics That Are Both Safe For The Skin And Environmentally Sustainable. Referred To As Green Cosmetics, These Products Emphasize The Use Of Natural Ingredients And Adherence To Eco-friendly Practices. This Study Examines Customer Satisfaction With Green Cosmetics In Tamil Nadu, Aiming To Identify The Factors That Influence Consumer Perceptions, Including Product Quality, Pricing, Availability, And Brand Trust. Data Were Collected Through A Survey Conducted Among Diverse Consumer Groups To Capture Their Experiences And Opinions. The Findings Indicate That While The Majority Of Consumers Are Drawn To Green Cosmetics Due To Perceived Health And Safety Benefits, Overall Satisfaction Is Significantly Influenced By Product Effectiveness, Affordability, And Market Accessibility. The Insights From This Research Provide Valuable Guidance For Companies Seeking To Enhance Product Offerings And Marketing Strategies To Better Address Consumer Expectations And Foster Long-term Brand Loyalty.