Customer Preferences Declining Sales Of Nutraceutical Products In Chemist Shops – A Case Study

Abstract

Consumer Preferences Is Most Important For Fast Moving Consumer Goods Because Consumers Are Very Much Interesting In Price Sensitivity, Brand Loyalty, Convenience, Shopping Channels And Ethical Product Practices Based On Reviews, The Study Also Seeks To Understand The Factors Influencing The Relationship Between Consumer Preferences And The Availability Of Products In Chemist Outlets And Also This Case Study Investigates The Potential Link Between Changing Consumer Preferences Towards Nutritional Drinks And The Stocking Behavior Of Chemist Outlets. This Case Study Employs A Quantitative Approach, Secondary Data For Sales FND Chemist Outlets In The Tiruchirappalli Region Of Tamil Nadu. The Quarter-wise Sales Data Of Functional Nutritional Drinks From The Year 2022 December Quarter To 2024 March Quarter Have Been Analyzed. The Sampling Technique Employed Is Simple Random Sampling, Drawing Data From A Chemist Outlet In Thiruchirappalli . This Case Study Investigates The Potential Link Between Changing Consumer Preferences Towards Nutritional Drinks And The Stocking Behavior Of Chemist Outlets.

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