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Volume 12 Issue 07
July 2026
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Author(s)
R.Saranya S.Kavin S.Arun Prasath
Abstract
Consumer Preferences Are The Subjective Tastes, As Measured By Utility Of Various Bundles Of Goods. They Permit The Consumer To Rank These Bundles Of Goods According To The Levels Of Utility They Give The Consumer. Consumer Expectations Though May Look Re
Keywords
Consumer
Perception
Expectations
Satisfaction Level
Paper ID
IJSARTV4I724337
Publication Date
July 6, 2018
Research Area
Management