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Author(s):

Mr Atul U Kale | Dr Dharmraj K Veer
Keywords:

Content Analysis, Library & Information Science (LIS), Saptahik Sadhana, Periodicals, Ideological Constructs, Public Sphere, Critical Theory, Knowledge Production
Abstract:
This Paper Presents A Theory-based Content Analysis Of Saptahik Sadhana, A Prominent Marathi Ideological Periodical, From A Library & Information Science (LIS) Perspective. The Study Explores How Periodicals Function Not Only As Information Dissemination Tools But Also As Agents Of Knowledge Creation, Ideological Documentation, And Social Transformation. Using Theoretical Frameworks Such As Critical Theory, Gramsci’s Hegemony, Habermas’ Public Sphere, And Structuralist Approaches, The Analysis Examines The Periodical’s Recurring Themes, Social Representation, Value Orientation, And Critical Stance On Socio-political Issues. Findings Reveal That Saptahik Sadhana Promotes Democratic Values, Social Justice, Rationalism, And Equality, And Functions As A Counter-hegemonic Platform Challenging Dominant Ideologies. The Study Emphasizes The Significance Of Content Analysis In LIS Research For Understanding Ideological Structures, Knowledge Production, And The Societal Impact Of Media. This Research Contributes To Periodical Studies, Media Analysis, And The Broader Field Of LIS Scholarship By Highlighting The Interplay Between Information, Ideology, And Social Consciousness.