Impact Factor
7.883
Call For Paper
Volume 12 Issue 07
July 2026
Download Paper Format
Copyright Form
Author(s)
A. Pappu Rajan
Abstract
Consumer Psychology Is An Interdisciplinary Field Drawing From Various Disciplines Such As Social Psychology, Marketing, And Behavioural Economics To Deepen The Understanding Of Consumer Behaviour. Effective Marketing Strategies Hinge On A Profound Compre
Keywords
Consumer Psychology
Consumer Behavior
Buying Behavior
Business Research
Paper ID
IJSARTV11I3102752
Publication Date
March 6, 2025
Research Area
Management Studies