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Volume 12 Issue 07
July 2026
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Author(s)
A. Pappu Rajan J. Michaeal Sammansu S.Suresh
Abstract
In FMCG Sector There Has Been Severe Competition Between Multi-national Company, National And Local Players. Consumer Is The King Of Any Business. Understanding Consumer Needs And Wants Is Important And Foremost Task Of Any Marketers. Consumer Satisfactio
Keywords
Consumer Behaviour
Buying Behaviour
Consumer Behaviour
Paper ID
IJSARTV7I750239
Publication Date
July 10, 2021
Research Area
Management Studies