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Volume 4, Issue 4 (April 2018)

Consumer Awarness On Environmental Issues And Its Impact On Purchasing Behaviour Of Green Products.

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Dr.M.Manivannan K.Kalayarasi,

Abstract

Consumers Are Becoming More Economically Conscious And Desirous Of Purchasing Background Friendly Products I.e. Green Products. The Present Study Is An Attempt To Investigate Consumer Perception And Purchase Intention Towards Green Products. The Data Has

Keywords

Environment Fortification Green Product Marketing Approach Purchasing Performance

Paper ID

IJSARTV4I422618

Publication Date

April 12, 2018

Research Area

Commerce(CA)

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