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Volume 12 Issue 07
July 2026
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Author(s)
Mukesh V Agarwal Dr D Y Patil Vidyapeeth
Abstract
The Idea Of Private Marking / Labeling / Own Identification Is Not New Concept In India. The Beginning Of Own Identification Can Be Followed From The Past Days, Where Merchandise Of Privately Branded Goods Are Sold Alongside The National Brands. To Expand
Keywords
Private Marking
Private Labeling
Own Identification
Retailers
Marketing Tactics
Domestic Brands
Retail Industry
Organized Retail
Etc.
Paper ID
IJSARTV3I1017588
Publication Date
October 11, 2017
Research Area
Management