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Volume 12 Issue 07
July 2026
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Author(s)
Dr. Amit Kumar Upadhyay
Abstract
In The Wake Of Rapid Technological Advances And The Rise Of Digital Platforms, Organizations Face A Rapidly Evolving Competitive Landscape. The Traditional Frameworks For Maintaining Competitive Advantage—such As Porter’s Cost Leadership And Differentiati
Keywords
Digital Marketing
Competitive Advantage
Digital Platforms
Strategy
Paper ID
IJSARTV11I2102695
Publication Date
February 20, 2025
Research Area
Marketing