Changes Of Customer Behaviour Towards Health Insurance During Post Pandemic Period

• Author(s):

  HARINI T.M | AUMATHANAYAKI V.P

• Keywords:

  COVID-19 Pandemic, Consumer Behavior, Health Insurance, Post-pandemic, Digital Health Insurance, Flexible Coverage, Wellness Programs,mental Health Support

• Abstract:

  The COVID-19 Pandemic Has Significantly Impacted Consumer Behavior Across Various Sectors, With Health Insurance Being No Exception. As The World Grappled With A Global Health Crisis, Individuals' Perceptions Of Health, Wellness, And Financial Security Evolved, Leading To Noticeable Shifts In Their Attitudes Toward Health Insurance. Post-pandemic, There Has Been An Increased Awareness Of The Importance Of Comprehensive Healthcare Coverage, Driven By The Experiences Of Health Vulnerabilities And Uncertainties Brought On By The Pandemic. This Shift Has Resulted In Higher Demand For More Flexible, Digital-first Health Insurance Solutions, With Customers Prioritizing Ease Of Access, Coverage Inclusive, And Personalized Benefits.Furthermore, Consumers Are Increasingly Seeking Policies That Address Not Just Catastrophic Health Events But Also Preventive Care, Mental Health Support, And Wellness Programs.This Abstract Aims To Explore The Key Changes In Customer Behavior Toward Health Insurance In The Post-pandemic World, Examining The Factors Influencing Purchasing Decisions, The Role Of Digitization, And The Shifting Priorities In Healthcare Coverage. Through Analyzing These Changes, The Paper Seeks To Provide Insights For Insurance Companies On Adapting To The New Consumer Expectations And Developing Strategies That Align With The Evolving Market Trends.

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Other Details

• Paper id:

  IJSARTV11I4103064

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-10

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