Impact Factor
7.883
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Volume 12 Issue 07
July 2026
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Author(s)
Dr. B. Gunasekaran P Abithaa
Abstract
Brand Preference Can Be Considered An Indicator Of The Effectiveness Of The Company’s Marketing Strategies, Customer Loyalty, And Heterogeneity Of Consumer Choices. Preference, In Marketing Signifies Desirability Or Selection Of An Alternative. Brand Pref
Keywords
Women Cosmetics
Brand Preference
Price
Quality
Satisfaction Level
Marketing Strategies.
Paper ID
IJSARTV10I795300
Publication Date
July 16, 2024
Research Area
Commerce