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Volume 12 Issue 07
July 2026
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Author(s)
Ms. C. Nisha Mr. R A. Saran
Abstract
Brand Preference Of Customers Towards Cellular Phones Refers To The Degree To Which Individuals Prefer Certain Brands Over Others When Purchasing A Mobile Phone. This Preference May Be Based On A Variety Of Factors, Including The Perceived Quality Of The
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Paper ID
IJSARTV9I463519
Publication Date
April 22, 2023
Research Area
Commerce