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Volume 12 Issue 07
July 2026
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Author(s)
Deepa Ramshetti
Abstract
The Evolution Of Brand Management Has Led To A New Approach That Views Brands As Social Processes Involving Multiple Stakeholders. Where As Brand Equity Continues To Be One Of The Critical Areas For Marketing. The Brand Management Give Confidence And Enab
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Paper ID
IJSARTV6I335952
Publication Date
March 9, 2020
Research Area
Accounting