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Volume 12 Issue 07
July 2026
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Author(s)
Rajalakshmi R Arunkumar B
Abstract
The COVID 19 Pandemic Has Caused A Significant Shift In The Entertainment Industry, Leading To A Surge In Demand For Over-the-Top (OTT) Platforms. The Pandemic Has Forced People To Stay Indoors, Leading To A Change In Their Viewing Habits. Consumers Are N
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Paper ID
IJSARTV9I563813
Publication Date
May 9, 2023
Research Area
Commerce