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Volume 12 Issue 07
July 2026
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Author(s)
Madhumitha.S Dr.Kavitha K R
Abstract
This Paper Explores Persuasive Issues Such As Social Comparison Colorism , And Such Their Relationship With Instagram Use Focusing Adults Living In India. Participants ( N = 120 ) Were Recruited To Fill Up A Questionnaire And The Self Reported Data Were U
Keywords
Social Media
Instagram
Colorism
Social Comparison
Qualitative Analysis
Paper ID
IJSARTV9I563781
Publication Date
May 8, 2023
Research Area
Commerce