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Volume 6, Issue 6 (June 2020)

An Empirical Study On Utilisation Of Social Networking As A Mechanism To Achieve Brand Resonance In Bangalore District

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Volume 12 Issue 07

July 2026

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Author(s)

Dr. H.S Adithya

Abstract

Brand Resonance Is The Psychological Bond And Engagement That A Customer Shares With A Brand And The Challenge Of Branding Is To Develop And Augment This Interface Between Brands And Customers Profitably Through Deployment Of State Of The Art Marketing Pr

Keywords

Social Networking Brand Resonance Social Media Marketing Virality.

Paper ID

IJSARTV6I637789

Publication Date

June 4, 2020

Research Area

MBA

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