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Volume 11, Issue 9 (September 2025)

An Analysis On The Effect Of Online Reviews On Student Shopping Behavior

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Volume 12 Issue 07

July 2026

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Author(s)

Ms. S. Subhitcha Ms. C. Keerthana

Abstract

This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommendations, The Research Identifies Key Factors That Guide Their Trust And Choice In Online Marketplaces. Findings Reveal That Students Are Significantly Impacted By Both The Perceived Credibility And The Volume Of Online Reviews, Suggesting That Digital Word-of-mouth Plays A Pivotal Role In Shaping Consumer Behavior Within This Demographic. The Study Offers Insights For Marketers And E-commerce Platforms Aiming To Enhance Engagement And Tailor Strategies For Student Consumers.

Keywords

Online Reviews Student Consumer Behavior Digital Word-of-mouth E-commerce Purchasing Decisions Consumer Trust

Paper ID

IJSARTV11I9104052

Publication Date

September 24, 2025

Research Area

MARKETING

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