Impact Factor
7.883
Call For Paper
Volume 12 Issue 07
July 2026
Download Paper Format
Copyright Form
Author(s)
Mr. Sidharth C.M Dr. Ashokan .C
Abstract
This Study Explores The Distribution Channels Of Gramodhaya Vanitha Kendram (GVK), A Women-led Enterprise Aimed At Empowering Rural Communities Through The Production And Distribution Of Household And Eco-friendly Products. The Research Analyzes The Structure And Efficiency Of Its Current Distribution System, Identifies The Challenges Faced, And Proposes Strategic Improvements. Drawing On Both Primary Data From Stakeholders And Secondary Literature On Rural Supply Chains, The Findings Indicate A Need For Digital Engagement, Logistical Enhancements, And Capacity Building To Improve Market Reach And Sustainability.
Keywords
Distribution Channels
Women Empowerment
Rural Enterprise
Gramodhaya Vanitha Kendram
Supply Chain
FMCG Distribution
Social Enterprise
Paper ID
IJSARTV11I4103101
Publication Date
April 12, 2025
Research Area
Management Studies