An Analysis On Channels Of Distribution At Gramodhaya Vanitha Kendram Products And Services, Kanjikode

• Author(s):

  Mr. Sidharth C.M | Dr. Ashokan .C

• Keywords:

  Distribution Channels, Women Empowerment, Rural Enterprise, Gramodhaya Vanitha Kendram, Supply Chain, FMCG Distribution, Social Enterprise

• Abstract:

  This Study Explores The Distribution Channels Of Gramodhaya Vanitha Kendram (GVK), A Women-led Enterprise Aimed At Empowering Rural Communities Through The Production And Distribution Of Household And Eco-friendly Products. The Research Analyzes The Structure And Efficiency Of Its Current Distribution System, Identifies The Challenges Faced, And Proposes Strategic Improvements. Drawing On Both Primary Data From Stakeholders And Secondary Literature On Rural Supply Chains, The Findings Indicate A Need For Digital Engagement, Logistical Enhancements, And Capacity Building To Improve Market Reach And Sustainability.

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Other Details

• Paper id:

  IJSARTV11I4103101

• Published in:

  Volume: 11 Issue: 4 April 2025

• Publication Date:

  2025-04-12

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