Impact Factor
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Volume 12 Issue 07
July 2026
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Abstract
This Study Investigates The Influence Of Online Reviews On Students’ Shopping Behavior, Focusing On How Digital Feedback Shapes Purchasing Decisions. By Examining Patterns In Student Engagement With Product Ratings, Comments, And Recommendations, The Research Identifies Key Factors That Guide Their Trust And Choice In Online Marketplaces. Findings Reveal That Students Are Significantly Impacted By Both The Perceived Credibility And The Volume Of Online Reviews, Suggesting That Digital Word-of-mouth Plays A Pivotal Role In Shaping Consumer Behavior Within This Demographic. The Study Offers Insights For Marketers And E-commerce Platforms Aiming To Enhance Engagement And Tailor Strategies For Student Consumers.
Keywords
Paper ID
IJSARTV12I3104645
Publication Date
March 5, 2026
Research Area
MARKETING