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Volume 9, Issue 5 (May 2023)

A Survey On Data Mining Models For Click-through- Rate Prediction

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7.883
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Volume 12 Issue 07

July 2026

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Author(s)

Ashutosh Chaturvedi Prof. Priyanka Prajapati

Abstract

During Online Advertising Is A Multi-billion Dollar Industry That Has Served As One Of The Great Success Stories For Machine Earning. Sponsored Search Advertising, Contextual Advertising, Display Advertising, And Real-time Bidding Auctions Have All Relied


Keywords

Online Advertising Click ThroughRates (CTR) Sponsored Search Advertising Real Time Bidding Supervised Learning.

Paper ID

IJSARTV9I565038

Publication Date

May 30, 2023

Research Area

Computer Science

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