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Volume 10, Issue 6 (June 2024)

A Study On The Relationship Between Visual Merchandising And Customer Buying Decisions On Royal Hypermarket , Ottapalam

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Volume 12 Issue 07

July 2026

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Author(s)

Ms. Ayishathul Thansiha P Ms. Nimisha S

Abstract

This Study Explores The Influence Of Visual Merchandising On Customer Buying Decisions At Royal Hyper Market. Visual Merchandising, Encompassing The Strategic Display Of Products, Lighting, Color Schemes, Signage, And Overall Store Layout, Plays A Critica

Keywords

Visual Merchandising Customer Buying Decisions Retail Strategy Consumer Behavior.

Paper ID

IJSARTV10I693172

Publication Date

June 5, 2024

Research Area

Management Studies

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