A Study On The Perception Of Plant-based Protein Products Among Consumers : Survey-based Analysis

Abstract

Nowadays, Plant-based Protein Products Are In Market Demand And Has Gained Attention Due To Their Nutritional Content, Health Improvements And Sustainability. With The Growing Demand For Plant-based Protein, Analyzing And Understanding Consumer Awareness And Preference Is Essential For Improving Food Production Techniques And Support Systems. The Objective Of This Study Was To Investigate Consumer Awareness, Perception And Consumption Of Plant-based Protein. An Online Survey Questionnaire Was Prepared And Shared To Collect Data On Demographic Information, Type Of Diet, Knowledge Of Plant-based Protein, Experience, Willingness To Buy, Taste Preference And Price Ranges.The Collected Data Were Collected From 161 Participants And The Findings Shows That Majority Of Participants Were Aware Of Plant-based Protein And Has Positive Perception Due To Its Health Benefits And Environmental Concerns. However, Purchasing Behaviour Was Affected By Product Variety, Availability, Taste Preference And Higher Price Ranges. Around 80.7% Of Participants Showed Willingness To Increase Their Consumption Of Plant-based Protein In The Future. The Study Reveals That, Providing Awareness, Ensuring Availability And Affordability Will Increase Market Growth For Plant-based Protein

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