A Study On The Marketing Strategies Of Meesho With Special Reference To Consumer Perception In Coimbatore

Abstract

The Rapid Growth Of E-commerce Has Transformed The Way Businesses Operate And Consumers Shop. Meesho, As A Leading Social Commerce Platform In India, Relies On Innovative Marketing Strategies To Attract Customers, Enhance Brand Visibility, And Increase Sales In A Competitive Digital Marketplace. This Study Examines The Marketing Strategies Adopted By Meesho, Including Social Media Marketing, Reseller-based Promotion, Influencer Marketing, Pricing Strategies, Promotional Offers, Personalization, And Customer Relationship Management. Using Survey Data Collected From Online Shoppers, The Study Analyzes Consumer Perceptions Regarding The Effectiveness Of These Strategies. The Findings Indicate That Factors Such As Affordable Pricing, Reseller Recommendations, Attractive Discounts, And Strong Online Presence Significantly Influence Purchasing Decisions. The Study Concludes With Suggestions For Improving Marketing Effectiveness And Enhancing Customer Satisfaction.

Keywords