Impact Factor

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Author(s):

Rishikesh.M | Ms.W.Infant Emiliya
Keywords:

Online Flash Sales, Consumer Buying Behavior, E-commerce, Discounts, Trust, Coimbatore, Customer Satisfaction, Digital Marketing.
Abstract:
The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But Also Influence Purchasing Decisions By Leveraging Digital Platforms And Consumer Psychology. The Study Titled *“A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City”* Aims To Explore How Flash Sales Shape Consumer Attitudes, Preferences, And Decision-making Processes. It Focuses On Understanding Demographic Influences, Awareness Levels, And Participation Patterns Of Consumers In Coimbatore. By Analyzing Various Factors Such As Promotional Strategies, Platform Preferences, And Product Categories, The Study Seeks To Provide Insights Into The Growing Role Of Flash Sales In Modern Retail.