Impact Factor
Call For Paper
Volume 12 Issue 07
July 2026
Download Paper Format
Copyright Form
Author(s)
Abstract
The Rapid Expansion Of E-commerce Has Transformed Shopping Behavior, With Online Flash Sales Emerging As A Popular Strategy To Attract Consumers Through Time-bound Discounts And Promotional Offers. These Sales Not Only Create Excitement But Also Influence Purchasing Decisions By Leveraging Digital Platforms And Consumer Psychology. The Study Titled *“A Study On The Impact Of Online Flash Sales On Consumer Buying Behaviour In Coimbatore City”* Aims To Explore How Flash Sales Shape Consumer Attitudes, Preferences, And Decision-making Processes. It Focuses On Understanding Demographic Influences, Awareness Levels, And Participation Patterns Of Consumers In Coimbatore. By Analyzing Various Factors Such As Promotional Strategies, Platform Preferences, And Product Categories, The Study Seeks To Provide Insights Into The Growing Role Of Flash Sales In Modern Retail.
Keywords
Paper ID
IJSARTV11I9104025
Publication Date
September 17, 2025
Research Area
Marketing