A Study On The Impact Of Employee Value Proposition On Employer Branding

Abstract

In Today's Competitive Business Environment, Organizations Are Increasingly Focusing On Creating A Positive Work Experience To Attract And Retain Talented Employees. Employee Value Proposition (EVP) Represents The Overall Value And Benefits That Employee Receive In Exchange For Their Contributions To An Organization. It Includes Elements Such As Compensation, Career Development Opportunities, Recognition, Work-life Balance, And Organizational Culture. A Strong EVP Not Only Enhances Employee Satisfaction But Also Contributes Significantly To Building A Positive Employer Image. The Present Study Examines The Impact Of Employee Value Proposition On Employer Branding. The Research Was Conducted Using A Descriptive Research Design And Data Were Collected From Employees Through A Structured Questionnaire. Various Statistical Tools Such As Percentage Analysis, Weighted Average Analysis, Correlation, And Regression Analysis Were Used To Interpret The Collected Data. The Findings Indicate That Employees Place Considerable Importance On Career Growth, Recognition, Fair Compensation, And A Supportive Work Environment. The Study Further Reveals That An Effective EVP Positively Influences Employer Branding By Improving Employee Engagement, Commitment, And Retention. The Research Concludes That Organizations That Invest In Strengthening Their EVP Are More Likely To Develop A Strong Employer Brand And Maintain A Competitive Advantage In Attracting And Retaining Skilled Employees.

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